These signs were
contracted for by the year, but the firms controlling the spaces always
inserted protective clauses that provided for the removal of any sign
when certain conditions required such removal. In such cases a rebate
was allowed to the advertiser. This protective clause was absolutely
necessary in case of fire, alteration or removal of buildings or
destruction of fences and sign-boards by weather or the requirements of
the owners. It was this saving clause in the contracts of which Uncle
John had decided to take advantage. The contracting sign painters were
merely in the business to make money.
Mr. Merrick got the head of the concern in Cleveland over the telephone
within half an hour. He talked with the man at length, and talked with
the convincing effect that the mention of money has. When he hung up the
receiver Uncle John was smiling. Then he called for the Chicago firm.
With this second advertising company he met with more difficulties, and
Mr. Warren had to come to the telephone and assure the man that Mr.
Merrick was able to pay all he agreed to, and that the money was on
deposit in his bank. That enabled Mr. Merrick to conclude his
arrangements. He knew that he was being robbed, but the co-operation of
the big Chicago firm was necessary to his plans.
Pages:
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66