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Bennett, Arnold, 1867-1931

"The Card, a Story of Adventure in the Five Towns"

It could not believe that the _Signal_, out of
a sincere desire for fair play and for the highest welfare of the
district, would willingly sacrifice nearly half its circulation and a
portion of its advertisement revenue. And the hurt tone of Mr Myson's
leading articles seemed to indicate that in Mr Myson's opinion his older
rival _ought_ to do everything in its power to ruin itself. The
_Signal_ never spoke of the fight. The _Daily_ gave shocking
details of it every day.
The struggle trailed on through the weeks.
Then Denry had one of his ideas. An advertisement was printed in the
_Daily_ for two hundred able-bodied men to earn two shillings for
working six hours a day. An address different from the address of the
_Daily_ was given. By a ruse Denry procured the insertion of the
advertisement in the _Signal_ also.
"We must expend our capital on getting the paper on to the streets,"
said Denry. "That's evident. We'll have it sold by men. We'll soon see
if the _Signal_ ragamuffins will attack _them_. And we won't
pay 'em by results; we'll pay 'em a fixed wage; that'll fetch 'em. And a
commission on sales into the bargain.


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