They
do not satisfy--they produce further craving--and they know that that
craving grows, until the habit is formed and their "satisfied" victim
becomes a hopeless slave--known as a cigarette fiend. There is only
one drawback for the cigarette manufacturer, his consumer is too short
lived; the cigarette devitalizes, pauperizes, and destroys. Like the
shock troops of the German army, they must be continually
recruited--recruited in numbers which almost stagger the imagination.
Did you know, fellows, that to keep up the consumption of cigarettes
at the present rate of manufacture there must be _two thousand_ new
smokers _daily_ to contract the habit? Nearly all these new smokers
must be boys, for men are not fooled into this practice so easily.
In a village I recently saw a large bill-board sign at the top of
which in bold letters were the words, WANTED: ONE MILLION RECRUITS!
Upon reading farther, I found it was the advertisement of a certain
brand of cigarettes, and the manufacturers boldly stated that the "one
million recruits" were wanted to join the large and growing army of
"delighted smokers" of their "richly blended" cigarette.
You don't have to fall for it. You do not _have_ to be one of the two
thousand daily new recruits to the cigarette manufacturer's army of
shock troops.
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